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What's Your Beauty?



WE BELIEVE
THERE'S BEAUTY IN THE WORLD,
NOT JUST THE MIRROR;

IN THE HEART,
NOT JUST ON THE SURFACE;

IN THE STREETS;
NOT JUST ON THE RUNWAY;

IN OUR FRIENDS,
NOT JUST CELEBRITIES.


WE WANT TO SEE THE BEAUTY THAT YOU SEE IN THE WORLD, THOSE BEAUTIFUL THINGS UNIQUE TO YOUR EXPERIENCE AND POINT OF VIEW. THE BEAUTIFUL THINGS YOU NOTICE. TELL US ABOUT THOSE THINGS YOU FIND BEAUTIFUL, AND WE'LL SHARE THEM THROUGH OUR SITE & SOCIAL PLATFORMS.

SHARING NEW WAYS TO EXPERIENCE BEAUTY, WHAT'S MORE BEAUTIFUL THAN THAT? 

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"The highest-quality products to the greatest number of people…It’s definitely worth adding to your cart"

"The brand’s signature lipstick formula – a creamy, hydrating satin in an adventurous range of colors – is similarly on point."

"The line, which is formulated with skin care ingredients...is all-inclusive"

"It is produced in South Korea and inspired by K-beauty, with skin-care ingredients infused into the makeup."