Inspire Yourself

Makeup and skincare to look and feel like the best version of yourself.
Shop All

Fall in love with our multi-sided SIIA pack that has everything you need to look your best in five quick minutes.

On every SIIA "For your 5 Minutes 5 Dual" product sold, SIIA gives back 1% to the non-profit Shes the First to help invest in the women of our future.

Shop Now

The All-day Warriors

Made to create easy looks to last all day. Works as hard as you do.

Emphasizer Liquid Eyeliner

Smooth and precise. With an elastic brush for fool-proof, quick and easy lines and a waterproof formula that stays bold without smudging. Shop Eyeliner.

Easy and Rich Brow Pencil

Perfect brows, every time. Ultra slim pencil to fill in eyebrows with a super soft built-in brush. Long lasting formula for brows on fleek all day long. Shop Eyebrow Pencil.

Fly High Mascara

Falsies effect. Multiple brush choices provide bold volume, visible long lashes, and curling effect in just one application. Shop Mascara.

Change agent lipstick

Lip alert. A game-changing, clean formula that melts into lips and stays all day. Creamy texture provides moisture for luscious lips. Shop Lipstick.

Seamless Fit Foundation Duo

Foundation made better. Smooth and light texture melts into skin for a natural look. A perfectly optimized brush makes touch-ups easy and efficient. Shop Foundation.

Change Agent Shine Lip Gloss

Buy your lips a drink. Lip gloss packed with tiny pearl peptides to plump and hydrate, while providing a juicy slick of color and natural shine. Shop Lip Gloss.

SMART SKINCARE

Remove the evidence, wash the day off and prime your skin with clean and caring formulas.

FIND US ON THE GRAM

Get On The VIP List

All the latest product drops and pop-up event info — straight to your inbox.