MISSION

At SIIA Cosmetics, we're a group of passionate beauty enthusiasts who've come together all with a shared mission.

One day, while discussing our frustrations with the industry, we realized that there was a massive gap in the market for accessible and inclusive Korean beauty. K-beauty was taking the world by storm, but most of the products were expensive, made only in light skin tones, and not easily available to everyone, especially those in underserved communities.

We founded SIIA Cosmetics to be the first truly inclusive K-beauty brand. Our goal is simple: to bring the best of Korean beauty, from luxurious skincare to prestige makeup, to as many people as possible, because we believe – everyone deserves the best in beauty.