SIIA was founded by a diverse group of people who came together to solve a problem.  We saw a gap in the market for skincare-focused, high quality prestige cosmetics made accessible to everyone.  Just like there are "food deserts" throughout America and the world, there are "beauty deserts" - places where accessing high quality, prestige beauty products is difficult or uncomfortable.  Our mission is to ensure we are bring the best products to the greatest number of people possible because - EVERYONE DESERVES BEAUTY.

Along with our brand mission, we also believe in the beauty of giving, and SIIA is committed to supporting our heroes in the real world – women. Not only do we support women by providing the highest quality cosmetics to the widest number of people possible, but we continue that mission in partnership with organizations focused on both empowering women, and supporting the health of women and children.